Variety: TV nets must confront interactivity
A panel discussing the future of television in the face of encroaching interactivity showed few signs that TV executives are willing to adapt. TiVo and its ad skipping abilities featured prominently in the discussion, as well as its advertiser showcase.
Predictably, big network execs are still resisting the inevitable, as clearly voiced by CBS exec David Katz who said the networks will "do everything we can to preserve the 30-second spot."
Related Posts:
email this story «
