A couple months ago Dr. Pepper's Raging Cow blog was all the rage in the blogosphere as an example of corporate America "not getting it" when it came to blogs (see Related Post links below), namely because they tried to bribe a bunch of bloggers to help try to make them cool. Well, as if we needed further proof of their true unbloggess, how about this: on Thursday, a nutjob in San Diego took a couple of hostages (in an original twist, the hostages were postal workers but he wasn't) only to release them after police met his demands for a six-pack of Dr. Pepper, and yet Raging Cow does not mention this!
How much of a softball do they need? Could that have been (I'm going out on a limb here) cowardice on the advice of their legal department? What, are they afraid that linking to the MSNBC story on the topic with an ironic comment would somehow be seen as an endorsement of his actions and that everyone might start taking hostages for Dr. Pepper? That, people, is simply bad blogging.
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