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Incremental Site Tweaks That Drive Sales

ConsumerMarketingBiz: Results from Six Tested Tactics to Increase Sales Conversions at Binoculars.com

Six tactics implemented by a specialty e-tailer that contributed to raise sales:

  • Exit pop-ups
  • Hacker safe certification
  • Bestseller lists with a bonus
  • Souped-up merchandising
  • Souped-up tell-a-friend function
  • Upsells from within the shopping cart

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