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2002 E-Ads Year in HighlightsInternet.com: Interactive Marketing Hits the Comeback Trail A short, optimistic year-in-review from Internet.com's Advertising Report, hitting the following topics: Publishers...Free 2003 Projections from eMarketereMarketer: Media Spending Outlook 2003 A free 72-page year-in-preview report from eMarketer: "A Review of the Latest Projections, Survey...eMarketer to Buy MarketingFix?Paid Content: If They Mated in 2003: The Year the Weblogs Got Hitched MarketingFix gets acquired? Well, not quite...Commflash, A New Type of Pop-up? Not ReallyIAR: Building a Better Pop-Up Ad CommFlash, from the California-based FCBA Group, is the latest version of...Interview: Thomas Hine - Shopping and How Online Affects ItNewsweek: Q&A: Shop Talk In this interview with Thomas Hine, author of I Want That: How We All Became...More 2003 PredictionsAtNewYork: A Top 10 Tech List for 2003 This list is fairly techie, but there are some topics of...The People Who Will Shape 2003Newsweek: Who's Next 2003 From war to politics to religion and entertainment, Newsweek spotlights the people who will shape...Yet More Predictions for 2003Media Guardian: Survival guide 2003 Online offers its survival guide for 2003: the 25 technologies and notions we think...Ask Jeeves Bans BannersPress Release: Ask Jeeves Is Banner Free in 2003 BayArea.com: Ask Jeeves Giving up Banner Ads DMNews: Ask Jeeves Dumps...Levi's Combines Web & TV Ads, Botches Tech ImplementationDMNews: Web Game Ties Into Levi's Super Bowl Ad Running along with Levi's Super Bowl XXXVII commercial, the San...Consumer Backlash Against Product PlacementsAdAge: Merger of Adveritsing and Content Worries Consumers Seventy-five percent of U.S. consumers believe that the intrusion of advertising...Get Ready for Multimedia Phone SpamMedia Guardian: MMS: Much More Spam Multimedia Messaging (MMS) is predicted to really take off in Europe during 2003...Consumers Will Increasingly Pay for Online ContentZD Net: Europe's Net users will pay to play Jupiter Research released a study today claiming Western European...How Could Online Advertising Affect Political Campaigns?E&P Online: Republicans More Likely to Answer Web Polls While this story really tells us that Republicans are more...Selling The Internet — Is It Time Yet?Yahoo! News: Manager's Journal: Selling The Internet In an piece republished on Yahoo from todays' Wall Street Journal, Christopher...Spam Has a $9 Billion Price Tagatnewyork: Report: Spam Cost Corporate America $9B Last Year In a study just released by Ferris Research of SanFrancisco,...Has Salon been Bought?Ken Layne: Did the NYT buy Salon? Salon.com has no ads this morning. The wide top banner, held for...Brand Your EmailsClickZ: Branding Your E-Mails, Part 1 Email letterhead. We've heard this story before but it bears repeating and Martin...Yahoo Users, Including Paid, Way UpReuters: Yahoo Passed 2002 Paid Subscribers Goal - CEO IAR: Yahoo! CEO: Usage Up "Dramatically" WSJ.com: Yahoo Sees Surge...Network Solutions Gets a FaceliftNetworkSolutions.com: New page I just received an email from Network Solutions, who presumably has my email address because years...2003 - Year of the Blog; Internet as a News SourceOJR: Blogs Go Highbrow and Lowbrow; Net Playing Growing Role in U.S. Elections Mark Glaser has declared 2003 "the...Apple Developed Browser to Block Pop-UpsJumping on the pop-up blocking bandwagon with their own internally developed browser is Apple Computer. Today, Apple...Beyond Direct Response Email MarketingiMedia Connection: The State of DR E-Mail This article does a good job of outlining the issues surrounding email...DoubleClick Wins NASDAQ AccountPress Release: DoubleClick Signs Two-Year DART for Publishers Deal with Nasdaq DoubleClick Inc. (Nasdaq: DCLK), the leading provider of...Even More 2003 PredictionsClickz: Online Advertising in 2003: Predictions Here are some more forward looking statements about what's to come in this...Discovery.com Rings Up Results With Opt-in Web/Telemarketing CampaignMediaPost: Deep Sea Exploration and Star Power Propel Discovery Campaign Interesting case study in today's MediaPost of an innovative...@d:tech Sold to JD EventsMediaPost: Adtech Acquired by JD Events This brief note on MediaPost is the only thing I can find about...Alexa Ranking Goes DailyAlexa, the web search traffic ranking site, use to update its rankings every couple of weeks - now...How to Measure Email ResultsEmailSherpa: Email Metrics for Marketers 101 This good resource to keep for reference covers the following: 1. Open Rate —...Roundtable: Emerging Internet Marketing Opportunitiesavant marketer: Emerging Opportunities in Internet Marketing: Analyst Roundtable, Part avant marketer held the first in a series of...Steve Outing's Thoughts on 2003 and the Online News RealmE&P Online: New Year Resolutions: Fix Archives, Ban Pop-ups E&P Online: 2003 Predictions For Online News Biz In this week's...How to Make Sure Prospects Make the Most of Your TrialClickZ: Forefield Case Study: When Traffic Is the Goal Traffic to the FMA Advisor site means subscribers are accessing...The Case for Investing in UsabilityJakob Nielsen's Alertbox: Return on Investment for Usability A revealing look into the potential return on investment from spend...ICONOCAST Launches Revamped PublicationICONOCAST has been gradually adapting its proposition over the last year culminating in this week's relaunch under the...MarketingFix vs. Levi's Type 1 Follow-upI told you this page would get better ranked than Levi's by the end of the week. I...AOL Prepares for $10 Billion Right DownMedia Guardian: AOL braced for £6bn charge Troubled US media giant AOL Time Warner is expected to write off...Internet Experts Offer Advice to NewspapersE&P Online: Newspaper Outsiders Offer Tips for Web Sites In this article, online experts such as Kathy Yates, president...Three Golden Tickets to Internet Marketing SuccessiMediaConnection: Jaffe Juice: The Golden Ticket, Part III Joe Jaffe, in his usual blunt fashion, puts forth three more...How to Turn Webinars Into Sales LeadsMarketingSherpa: When Traditional Software Marketing Tactics Fail, Try Adding Workshops to Your Web Site A detailed look at how...Interview With Search Engine Guru Danny Sullivansearchengineblog: Interview with Danny Sullivan :: Search engine blog: Here's a good interview with the man who makes it...Pros and Cons of SEO Prior to Site LaunchSearch Engine Guide: Taking Time for Search Engine Optimization: Is it Worth Delaying Your Site's Launch? Here's a good...Java Rich Media Ads in Jeopardy?MediaPost: Since Microsoft Snub, Jury's Still Out on Java-Based Streaming Ads Interesting piece on the implications to Rich...ValueClick Agrees to License 24/7 TechnologyIAR: ValueClick, 24/7 Real Media Settle Patent Claims Rival ad-serving companies ValueClick and 24/7 Real Media announced a resolution...MSN/IAB I-Marketing Best Practices Tour Free in 10 CitiesMSN Advantage Marketing: Interactive Marketing Best Practices Executive Briefing ExecutiveSummary.com: Rick to Speak in 10 Cities for MSN...Search King -V- Google ContinuedLawMeme: Google replies to SearchKing lawsuit A detailed overview of the action to date, including Google's response, as well...Invisible AdvertisingSydney Morning Herald: Zooming in under the radar: advertising you don't see until it's too late The advertising industry...US Government Starts Anti Saddam Email CampaignABC: US sends Iraqis anti-Saddam emails The US military has begun an email campaign urging military and civilian leaders...Steve Case to Step Down as Chairman of AOL Time WarnerChicago Sun Times: AOL Time Warner chairman to resign in May Reuters: Case Resigns as AOL Time Warner Chairman Media...R&F Flawed, Relationship Marketing is the FutureiMedia Connection: DDBís Richard Notarianni iMedia Connection: How does the issue of relationship marketing tie into the future of... |