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December 2002
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Google's Search Logs, a Trove for Market ResearchNYT: Postcards From Planet Google Fascinating piece in the NY Times I overlooked till pointed out by Nick Denton...Porn's Lessons for New MediaOn The Media: Sex and Technology I love the NPR weekend program "On the Media," and this week they...EU Bans Tobacco AdvertisingAustin American-Statesman: EU Approves Ban on Tobacco Advertising The European Union voted Monday to outlaw tobacco ads in newspapers...Online Branding to Get a Push From MicrosoftDM News: Microsoft Beats the Drum for Online Brand Spending The latest effort in online ad vendors battle for...Interview With WSJ PublisherEditor & Publisher: An Exit Interview With WSJ.com's Neil Budde Interesting interview running through the thinking behind the WSJ...Streaming Media Follows Cable Model of AdoptionMediaLife: Just who listens to web radio - Call 'em streamies. Call 'em the medium's future. "Cable began as...Media Unspun Winds DownMedia Unspun: Media Unspun Has 11 Days to Live Jimmy Guterman, Media Unspun's editor & publisher, writes: I am sorry...Nissan Follows BMW et al into AdvertainmentAd Age: Nissan Joins Short-Film Trend Nissan North America became the latest auto marketer in the U.S. to sponsor...Warning Against Abandoning the Brand to Lower Cost-Per-Click SaleiMedia Connection: Interview: Exile on Seventh’s Scott Symonds Symonds: Furthermore, as an agency, we also believe in analysis that...More on Holiday Online Spending: Up 29%NetRatings: Holiday Online Spending Jumps 29 Percent Year-Over-Year AP: Shoppers Give Holidays a Healthy Start comScore: Online Sales Approach $400...Overture UK and FreeServe AutoRenew Deal Until FebruaryIAR: Overture Renews Freeserve Deal Temporarily For industry pundits it is great entertainment watching Google and Overture fight it...Celebrities Lend a Hand at Yahoo ShoppingPress Release: Yahoo! Shopping and UsWeekly Launch ''Shop Like a Star'' Yahoo! Inc. (Nasdaq:YHOO - News) and UsWeekly Magazine...Quick Reviews of Web Metric ToolsClickz: Does a Perfect Web Metrics Tool Exist?, Part 2 A glance at WebTrends, ClickTracks and RedSherriff. The third...Online Ad Spend Projected to Rise Next YeareMarketer: Online Ad to Rebound in 2003 IAR: Online Ad Spending Due For Modest Growth According to eMarketer's projections, 2003...Sony Advertorial Published on SalonBack in July the New York Times refused to publish Sony Featured articles on their site stating that...AOL Bleak on Future of AdvertisingAP: AOL Sees Ad Revenue Falling in 2003 MediaPost: Content King Again for AOL NPR: AOL Expects 50-Percent Drop in...Avenue A Buys I-FrontierPress Release: Avenue A Acquires Interactive Agency i-Frontier Congratulations to my industry buddy Brad Aronson, founder and CEO of...The NYT Adds Interstitial to its Advertising ArsenalIAR: NYTimes.com Tries Interstitials New York Times Digital , the online arm of The New York Times Co., rolled...The Future of Media ConsumptionOnline Journalism Review: OJR article: Future Shock: Mass Media, Editors to Vanish? December is a month filled with holidaze,...Phony Domain Name Sellers Settle With FTCIAR: Fake Domain Sellers Nailed A handful of companies accused of selling phony domain names such as ".usa" have...Children Spending More Time Online and Less With TVGlobe Technology: Children Abandon Remote, Grab Mouse If teenagers and children are forgoing a few weekly hours with Buffy...MSN UK to Target Blue ChipsRevolution: MSN UK pushes digital advertising to blue-chips MSN UK has launched a digital-marketing programme that aims to broaden...AOL's Problems Do NOT Spell Industry DoomCNET: Why AOL's Ad Woes Are Unique I was really glad to see this headline from CNET, as...Don't Train Your Customers to Sell You Their LoyaltyClickz: Are You Firing Your Customers? Too many marketers are just catering to their most-demanding customers. They buy those...Broadband to Rise Sharply in N.AmericaeMarketer: 18 M Broadband Users in North Am Kinetic Strategies estimates that as of Q3, there are 18.08 million...Fox Spams Mobile Users to Promote Minority Report DVDMedia Guardian: Fox faces anger over Tom Cruise voicemail ads There is certainly a hint of irony here -...Starz and Real Networks to Serve Movies Over InternetAP : RealNetworks and Starz to offer movies over Internet Seattle Times: RealNetworks to offer movies over Net RealNetworks Inc....Class Action Launched Against Error Message AdvertiserThe Register: Who will rid us of fake error message ads? The class action is against Bonzi Software in...Top Sites Dominate as Shopping ReferrersWestSideStory: Google, Yahoo, MSN, and AOL Account For More Than 90 Percent of Search Referrals to Shopping Web...Interview With a Spam QueenNPR Audio Stream: 'Spam Queen' Defends Direct Marketing Via E-Mail This is a follow up interview with Ms. Betterly...Amazon's Spooky Recommendations Fool SomeMSNBC/WSJ: Amazon uses faux recommendations Recently, customers perusing book, music or video listings on the Web site have been...Ad Research Foundation Looks at Gen YMediaPost: ARF Meeting Looks At GenNext Better sharpen your Gen Y chops. Tuesday’s Advertising Research Foundation seminar looked at...MSN to Run Unicast Ad FormatIAR: MSN OKs Unicast Ads The alliance means Unicast's Online Format Suite — including its Superstitials, floating ads, and...RealNetworks Offers Truly Free TrialAd Age: FREE SAMPLES FOR THE FIRST 300 MILLION RealNetworks today launches a promotion offering free access without the...Tips to Select Your Email Broadcast VendorClickZ: Choosing an Email Newsletter Broadcast Service A list of questions you need to go through to prepare your...Interview with Ultramercial FoundersiMedia Connection: Jaffe Juice: Finally, a Smart Biz Model Joseph Jaffe chats with the principles behind the Ultramercial, the...Overture to Provide Search Results for CNN Web SitesIAR: Overture Signs CNN Web Sites With Google nipping at its heels, paid search leader Overture announced Wednesday it...Horizon's Ruby Gottlieb Tells It Like It IsiMedia Connection: Interview: Horizon Media's Ruby Gottlieb Dawn Anfuso discusses with Ruby Gottlieb how an increasing number of marketers...Aussies Spamming their FriendsZNET Australia: Australians overwhelmed by spam A leading researcher analysing the issue of spam in Australia said a survey...UK AOL Becomes First Profitable UnitThe Register: AOL UK in profit AOL Europe - made up primarily of the UK, France and Germany -...The Importance of Reach and Frequency as an Online Planning ToolMediaPost: Why Reach & Frequency is Important To Online Advertising If we believe that the medium CAN actually be...More Advertising OptimismEconomist: High Hopes in Adland Excellent analysis of the sea change presently underway in the world of advertising. Expresses...What It Takes to Be Able to Personalize E-mailsClickZ: Email's Getting More Personal. Should You? It's dubbed dynamically generated content, one-to-one personalization, and profile-based customization. Basically, we're...D&B Acquires Hoover'sPress Release: D&B Announces Agreement to Acquire Hoover's SHORT HILLS, N.J. and AUSTIN, Texas–(BUSINESS WIRE)–Dec. 5, 2002–D&B and Hoover's...Rich Media Usage and Targeting IncreaseMediaPost: MediaPost Advertising & Media Directory DoubleClick data reveals that more than 73% of all campaigns incorporated some form...Time Warner Should Ditch AOLCBS Market Watch: It's time for Time Warner to drop AOL Following todays news that "AOL Time Warner Inc.'s...I Think ICANN: Domain Masters to Fight SpamZDnet: ICANN Urged to Tighten Rules, Block Spam In an effort to cut down on spam and protect privacy,...Yet More E-Ad OptimismNYT: AOL's Problems Obscure Improving Outlook for Online Advertising I can't help it, I love reporting on these stories...Spammer Get's Spammedfreep: Internet spammer can't take what he dishes out Last month Mike Wendland published a story highlighting the wealth... |