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Arbitron and Measurecast Become One

MediaPost: Just an Online Minute… One Stop Webcast Ratings

If you're charged with keeping an eye on webcast audience measurement, your life just got a little less complicated. The two suppliers of streaming media audience data, Arbitron and MeasureCast, became one yesterday, with Arbitron buying most of Portland-based MeasureCast, Inc.

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Arbitron and Measurecast Become One

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