Despite protests from PPM clients and others demanding MRC accreditation, Arbitron plans to resume the commercialization of its PPM radio ratings service in eight markets: New York, Nassau-Suffolk, Middlesex-Somerset-Union, Los Angeles, Riverside-San Bernardino, Chicago, San Francisco, and San Jose, reports MediaBuyerPlanner. Commercialization begins October 8, 2008.
PPM technology is currently used for radio and/or television measurement in Belgium, Denmark, Norway, Iceland, Kazakhstan, Canada, and Singapore.
