Aquent, a creative services firm, this morning launched a spoof of its own advertising campaign, a series of video ad interviews with brilliant creatives. The send-up shows a self-perceived marketing genius describing how he was able to save an advertising campaign for lamb. Mocking common agency management foibles and CMO hubris, the ad shows hapless creatives as their campaign gets picked apart and made into a stereotypical print ad nightmare.
Within the first half-minute, most creatives will catch the fact that the ad is a spoof, making fun of overweening marketing management. Media people will likely get the joke soon thereafter. Some account service executives may take some additional minutes.
Recent Viral Marketing Stories:
- JibJab Creator: We Just Wanted to Break into TV, Movies
- JibJab Releases Newest: 'It's Good to Be in D.C.'
- JibJab Strikes at Threatening Copyright Holder
- JibJab Handicapped to Win Rights Suit
- JibJab Threatened with Silly Suit
- Popular Bush/Kerry Satire More Popular than Real Things
- Political Satire Exploits Viral Power
- BK Follows Viral Chicken with Ugoff
- Viral Marketing Promotions Boost Sites to Top
- Subservient Chicken Defended
- Subservient Chicken Drives Traffic
- Correction: BK Chicken Was Porn Spoof
- Wired: BK's Chicken Effort a Porn Takeoff
- BK Spreads Viral Chicken
