aQuantive has acquired U.K.-based interactive shop DNA in an effort to expand the global capabilities of its Avenue A/Razorfish agency, writes AdWeek. DNA provides media and creative services, including search, ad buying, site creation and analytics; its clients include BMW, Oxfam and Standard's Life Bank.

aQuantive will pay $4.8 million up front, with the total amount to be determined by DNA's performance. DNA will retain its management team and continue to operate under its own brand as a subsidiary of Avenue A/Razorfish.