Apple's 10-week back-to-school promotion on Facebook will give away millions of songs to the social-networking site's members.
Apple will provide up to 250 million songs to Facebook users who are members of the site's Apple's group page, which now has some 130,000 members, writes AdWeek. The effort is in part intended to increase the group's membership. Apple will run banner ads on Facebook to inform users of the promotion. Apple will send a redemption code to group members to download each week's "sampler."
Such efforts via Facebook groups are an "opportunity for brands to build a relationship with their users," Melanie Deitch, Facebook's director of marketing, is quoted by AdWeek as saying. "Everyone's trying to get creative and think beyond the banner."
Meanwhile, Facebook hopes to close the gap with MySpace, which started out as a music fan and band site, writes Reuters. Via the promotion, Facebook will give away 1 million 25-song music samplers from iTunes each week for the next 10 weeks. Each sampler will feature songs from a different genre, ranging from alternative to rock, hip-hop, dance and electronica.
In June, Student Monitor, a student market research firm, reported that 71 percent of college students consider Facebook.com an "in" thing, compared with 58 percent for MySpace. Facebook tied for second place with beer; iPods were first.