The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed

Apple to Sell Square Device in Retail Stores

Apple will begin selling mobile payments company Square’s devices in its U.S. retail stores this week. It will be Square’s first large-scale in-store retail promotion and a major score for the company, TechCrunch says. Square allows merchants to process and credit card transactions via a tiny swiping device that plugs into the headset/microphone jack.

The company has been billing itself as living up to the original promise of mobile payment devices - that is, giving anyone the ability to pay for a product or service via their smartphone. It is appropriate for the coffee shop to someone selling a sofa off of Craigslist, co-founder Jim Dorsey has said a number of times.

Defacto Wallets

The mobile device has become familiar enough to consumers that they are now willing to view it is a defacto wallet. Other mobile payment permutations can be expected to arise as more initiatives such as Square become commonplace. An analysis by Oracle/ATG analysis finds that growing numbers of consumers are interested in purchasing a product by checking out on their mobile phone while in a store, according to the tech companies’ survey (via Marketing Charts).

In general remote mobile payment for both physical and digital goods should substantially grow in popularity during the next several years, a study from Juniper Research on mobile commerce strategies shows. The worldwide market for remote mobile payment of digital goods, already expected to reach a healthy estimated $1.65 billion by the end of this year, is forecast to reach more than $2.5 billion by 2014. In particular, mobile payments for physical goods will treble within three years as sites such as eBay Mobile and Amazon Mobile are used increasingly. (via MarketingCharts).


Related Topics


Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research