The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Apparel Biggest Online Retail Category, Jewelry Sees Most Growth

Internet Retailer reports that the eSpending report published by Harris Interactive, Goldman Sachs and Nielsen/NetRatings confirms what other research firms have indicated: that holiday retail spending grew by about a quarter in 2004. The study showed $23.2 billion in spending, a 25 percent increase over last year's $18.5 billion. Apparel proved the biggest category at about one in six of the dollars spent online, and toys and video games came in second with about one in every nine dollars. Consumer electronics took one in every ten dollars. The biggest growth categories were jewelry (up 113 percent), flowers (up 59 percent) and computers (up 30 percent).

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research