The Associated Press said it would offer an ad-supported web video network by the end of the year to its more than 6,500 newspaper and broadcast members, reports AdWeek. AP will provide the members' sites with a branded video player and access to its daily video news feed, which would include :15 and :30 pre-roll ads.

Participating members would get a cut of the ad sales for the videos watched, but that amount was not disclosed. AP has contracted with a third party to run the network's ad sales, but it would offer no names.

News websites have recently focused on video content in a bid to benefit from web video ads. CBS revamped its news site this month to take advantage of broadband video, and CNN.com last month switched its video content to an ad-supported model.

Smaller sites are also adding video. Online video technology firm Lightningcast is building a web video ad network for running ads on small-to-midsize websites.