On Monday, The Associated Press is launching a "younger audience service," dubbed asap, which will offer articles and "experiences" in multimedia formats, with audio, video, blogs and wireless text aimed at readers between 18 and 34 years old, reports the New York Times (via MediaBuyerPlanner). More than 100 newspapers have signed up for asap and will decide on their own how to make it available to their readers. Many are expected to use the service for their online editions, while some will use it for print editions or both print and online.