IAR: AOL Black Focus: More Audience Segments

When AOL's Lisa Brown said that the huge Internet service provider was going to launch a separate service for blacks, it appears she was mistaken. Hopes had risen that online advertisers would finally be able to segment within the black demographic, rather than lump all blacks together as though they shared the same interests and preferences. Instead, the service just stuck together some current events and entertainment content. It apparently doesn't even warrant its own sales force, like that assigned to sell the much more developed Hispanic area.