AdAge: AOL to Reduce Dependence on Advertising

Analysts are speculating that AOL's new CEO Jon Miller is preparing a turnaround plan for the lumbering online media giant that will de-emphasize online ad revenue in favor or more premium broadband content subscription packages that would leverage existing Time Warner's assets (e.g., movie trailer previews and music singles) and eBay-like commerce services. Ad revenue the company does pursue will look more like TV sponsorship than traditional web ads, according to the article.