CNET: AOL's broadband crusade
America Online on Monday is set to unveil its latest plan to keep some 34 million dial-up account members within the fold as they begin to shop for high-speed Internet access.
The AOL Time Warner online unit will launch an upgraded version of its proprietary service called AOL 8.0 Plus, accompanied by a $35 million advertising campaign. As part of the launch, the online giant has added a set of features geared toward broadband users.
It is worth noting that this advertising onslaught could significantly accelerate the speed of broadband take up in the US. Not only will AOL's crusade have a direct effect, but there will also be an indirect effect as AOL's competitors respond to this aggression.
