AOL's Advertising.com introduced a new network, offering advertisers a centralized source for delivering rich media advertising campaigns, writes DM News. The network, being used by Circuit City, lets advertisers execute rich media campaigns across the inventory of more than 55 online publishers, using floating, auto-expandable and sound-enabled creative. The network includes verticals, especially entertainment and sports sites.

"Until now, advertisers who wanted to run the most advanced rich-media ads had to hand-pick publishers that could handle them," Advertising.com president/CEO Scott Ferber said in a statement.

"With a single ad buy and a single set of creative specifications, advertisers can reach millions of users each month across leading rich-media-enabled websites."