AOL has launched a revamped web-based music and video store and subscription service, its answer to Apple's iTunes.

Time Warner's AOL today unveiled a revamped music service - AOL Music Now, part of its AOL Music - open to all, not just subscribers, and featuring more than 2.5 million songs and videos, reports Reuters. With the service, digital media can be played directly from a web browser, without a desktop oftware application such as that of rival iTunes, and are compatible with Microsoft's PlayforSure compatible portable devices.

For full access, users will have to pay $10-15 a month. AOL Radio with XM Satellite Radio service is also available for $4.95 a month. AOL bought Music Now last November from Circuit City for an undisclosed sum.