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AOL to Make Roadblock Buy in New York Post

Newsday: AOL to Buy Post for a Day to Plug New Service

To support its recent AOL 9.0 launch, AOL has made a major buy in the New York Post next Wednesday. The online service provider will buy all the advertising positions in the first 19 pages of the tabloid and insert the ubiquitous AOL CD into 850,000 copies of the paper.

The roadblock buy is also promoting the free AOL sponsored Dave Matthews Band concert in Central Park to benefit New York City public schools.

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