The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

AOL Struggles to Ride Broadband Wave

Atlanta Journal Constitution: World's Shift to Broadband Pinches AOL

Let's face it, AOL's trouble's boil down to this: it's the Internet on training wheels. In it's role as an ISP, it's hard to draw any conclusions about the fate of online ads just because AOL stuggles with selling them, as it's not really a pure media company like most other web publishing businesses. And as an ISP, it's claim to fame has been making the Internet easier to use, yet there comes a point in most AOL users' lives when they're ready to graduate on to the real thing. By the time you're ready to pay the extra price for broadband, you're already an Internet junkie, which de facto means, you're no longer satisfied with AOL's sterilized approach to the Net. That's my $0.02 on it, anyway.

Related Posts:

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research