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AOL Sports Show to Launch

AdWeek: AOL Launches Sports Radio Show

AOL will launch a one-hour, sports show online. The effort, called "The Show," will feature television sports figures like Bob Costas and Tommy Lasorda. The show will be a call-in format, with AOL users able to email questions or send them via instant message. It will air in broadcast fashion from 12 p.m. to 1 p.m. Eastern.

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AOL Sports Show to Launch

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