The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed

AOL Search Offers New Features, Enhancements

AOL has improved its web search capabilities, adding several new features that AOL says are the result of extensive consumer research and testing, writes SearchEngineWatch. Though powered by Google, AOL search offers novel features and implementations. Among the new few features is the ability to save searches by clicking a scissors icon next to search result or sponsored link, and later viewing all saved searches (which are sortable by date or query term) via another icon next to the search box.

Another enhancement is the expansion of Snapshots Answers - results programmed by AOL editors and appearing at the top of search results for popular queries and providing information, images and related links in a condensed, summarized way. AOL has increased the number of Snapshot Answers to approximately four million terms and has introduced Spanish-language Snapshots for various topics. The Quick Answer feature is designed to complement Snapshot Answers, providing short answers to questions entered in the search box.

In addition to the new features and enhancements, AOL Search now blends results from websites, videos, audio clips, pictures and products on its search results pages. Local and news results are expected to be offered shortly.


Related Topics


Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research