America Online is making its first major privacy policy revision since 1998, and the ISP's 20 million U.S. members were notified by email over the weekend of the changes, InternetNews reports. The new policy takes effect November 10, and under it AOL will no longer rent or sell mailing lists to retailers.
Other changes consist of practices that are the norm among most major search engines and portals: To personalize content and ads, AOL will use information about the AOL sites and pages that users visit; AOL will also use information about member searches to tailor future search results and other content and ads. Members can opt out for each search or entirely.
