NYT: The Bandwagon to Fight Spam Hits a Bump
Major ISPs Microsoft and AOL have aligned with the Direct Marketing Association (DMA) against the prospect of a do-not-spam list. The wildly popular do-not-call list sponsored by the FTC has caused a groundswell of support for an email equivalent list. The large tech companies fear they will be responsible for costs associated with the list, as well as potential liabilities for having unwitting involvement in violations of any do-not-spam law requirements. They say that only the law-abiding marketers will obey the terms - not the spammers - and that having such a large email list may cause privacy and security concerns.
