CNET: AOL to lay out strategy at Time Warner meeting
TW Building
This morning, AOL's CEO is laying out turnaround plans to an increasingly skeptical Time Warner board. This would be the second or third set of turnaround plans Jonathan Miller will be pushing. If reports are to be believed, his plan involves opening up AOL to the web, reversing the proprietary format and content strategy that was previously to pull AOL out of its tailspin. That would sacrifice subscriber revenues, already decreasing rapidly, as the company loses millions of customers a year, for increased web traffic that would help its ad sales revenues.
A recent bright spot for AOL has been multiple agency buyer reports of a turnaround in AOL's quality of repping and customer service, suggesting a receptive buyer market.
