Partnering with production company Fusion Entertainment, AOL has launched a video-focused action sports website, Lat34.com, centered around sports such as surfing, skateboarding and snowboarding, writes MediaWeek. Jeep has signed on to serve as Lat34's charter advertiser and is running short video spots for its 2007 Jeep Compass.
Named for the global coordinates of action sports home Los Angeles (latitude 34 degrees north), Lat34.com will offer on-demand footage from major action sports events and host archived video from Fusion Entertainment's library. Lat34 also features news, athlete profiles and video clips featuring lifestyle issues related to the sports.
Not forgetting the social-networking element, Lat34 will also post videos or photos of their own and also allowing them to blog about their favorite action sports.