MediaPost: AOL and Upromise Bow Multimillion Dollar College Savings Campaign
America Online announced a $30 million online and offline college savings campaign. In conjunction with Upromise, AOL will promote increased college contribution earnings and partner rebates. Already 4.5 million families have signed up. The campaign, which hopes to increase that number, will include Flash and Viewpoint ads, IM advertising, TV, radio and print, as well as service station advertising and in-store promotion.