NYT: Web Radio Said to Be Ready for Ads

AOL is throwing in its online broadcasting ad sales lot with Yahoo to create a large enough audience to attract traditional radio buyers. In a sales agreement with Ronning Lipset Radio, the two huge portals will combine their streaming audio media to sell traditional radio-like packages to those already accustomed to purchasing them.

AOL's chief of the radio effort said that neither company has the reach by itself to make it worthwhile to most large radio buyers, but together, they can compete quite effectively against the broadcast medium.