IAR: AOL Launches Hispanic Ad Campaign
With all the recent research pointing towards the growth of the Hispanic online audience, sleeping giant, AOL is now making a move to capture that audience segment.
The new ad campaign will roll out this weel on Spanish language television stations Univision, Telefutura, and Galavision. Print and radio will be used as well.
"The campaign represents the first time AOL has developed multi-media advertising that has been strategically designed to speak to the Hispanic market," said Mary Ann Donaghy, an executive director at AOL.
