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AOL Changes Its Mind on Pop-ups

AP: AOL Allowing Users to Block Pop-Up Ads

AOL Web Pop-Up Controls was to be available to customers Wednesday for download, and will appear in future versions of AOL's software, the company said.

Users will be able to block outside ads, as well as those authored by AOL and the other media companies within AOL Time Warner, its corporate parent, said AOL spokesman Andrew Weinstein.

This is more fodder for Save the Free Web. Is there any future for this format when the biggest ISPs - even those like AOL that also sell truckloads of ad space - provide means to block it?

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