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AOL Adopts DoubleClick's Dart System

AOL this morning revealed it will adopt Dart for Publishers as its common ad serving and management platform across its various properties. While financial details weren't disclosed, DoubleClick told the AP that it would talk about the revenues impact the deal should have on the firm in its earnings call scheduled in two weeks' time. AOL already uses DoubleClick's systems for some of its email marketing and affiliate marketing systems.

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