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AOL Ad Revs Up, Subscribers Flee (Again)

AOL announced it continued its pattern of increasing ad revenues this quarter, as subscribers rush out the back door. Online ad sales grew 45 percent from a year ago to $311 million - just below last quarter's $313 million. But overall revenues fell three percent to $2.1 billion after 549,000 subscribers dumped the AOL service, an 18 percent rise in cancellations from last quarter. At that rate, the very last subscriber will argue with AOL's customer service department about his last bill in March 2014, two years prior to MarketingVOX's last estimate. Advertising.com contributed $60 million in revenue, accounting for more than half of AOL's online ad revenues increase.

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