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AOL Ad Revenues Up

ClickZ reports that AOL lost nearly a million subscribers last quarter - about four percent drop - but ad revenues rose 45 percent, to $320 million. Parent Time Warner said it set aside $3 billion to settle shareholder suits over its merger with AOL. AOL brought in total revenues of $2.1 billion, slightly down from the $2.2 billion for same period last year, but it had earnings of $30 million from paid search and $60 million from its Advertising.com unit. "AOL is positioning itself to take advantage of the same broadband trends that are currently benefiting cable," said Chairman and CEO Dick Parsons.

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