Bridging the Atlantic

AOL has unified its European ad operations under the Platform-A umbrella, reports ClickZ.

Last year AOL consolidated all US ad operations under Platform-A. In March, Platform-A served the most ads across the broadest reach of US internet users, beating other top ad networks, reports comScore.

AOL operates a number of sites and properties throughout Western Europe. It recently voiced a desire to expand in the growing Eastern European market and will open new offices in Austria and Belgium later this year.

The Platform-A consolidation enables account planners in the US and European markets to buy ad space from one platform.