The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

AOL to Relaunch TV Portal with New Features


The facelift of the 'net

Now that streaming TV shows online is commonplace, AOL is relaunching its classic TV portal with new features, reports MediaPost.

In2TV was among the first to stream TV shows — not current fare but classic series episodes — online.

Now AOL has partnered with Warner Bros. to make not only classic TV, but newer shows, available through the portal.

The relaunched site will bring with it social networking features that will allow people to see what friends are watching.

Videos on the site will contain pre-roll ads. Procter & Gamble has already signed on as an advertiser.

While the site continues to be active, a full relaunch is expected in the second quarter of '08. That's about the same time Warner Bros. will launch TWorks, a newly created interactive hub for its animation properties.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research