AOL is the first to gain access to the newest rich media ad formats and platforms from provider PointRoll, along with access to a dedicated team of its rich media experts, as part of a two-year preferred portal agreement, according to MediaPost.

AOL is already showing advertisers NetStream, the first product to emerge from the new relationship. The 200 x 250 NetStream unit is an embedded video player that appears within the actual web page and is also clickable and trackable.

AOL has also gained access to PointRoll's video-in-banner offering.

An analysis issued by Avenue A|Razorfish on Monday reported a 454% surge in AOL's advertising billings in 2006; video's share of that growth was not noted.