AOL Debuts Spot Marketplace for Platform-A

AOL has created what it calls the largest spot marketplace for online display ads.

The offering enables advertisers to locate and bid upon unsold inventory across Platform-A, including AOL-owned and independent sites that belong to its publisher network. AOL positions the offering as a win for advertisers and a complement to the PubAccess publisher marketplace.

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Latest interactive marketing news

Latest media planning news & facts

Latest marketing data & research

Online Newspapers: Chicago Tribune Weighs Price Tag for Online

Nielsen Reports: How Americans Spend Media Time and Money

Upfront TV: Grammys Reach 195 Markets | Car Dealers Defend Ad | Roseanne?s Back | ?House? Won?t

Cross Media: Motor Trend Calls YouTube Channel ?Logical Next Step?

Nickelodeon?s ?NICKMOM?: 50 Projects in Development Targeting Mothers for Fall 2012

Research: Social Video Sharing Boosts Purchases Up To 49%

2011 Retail E-Commerce Spending Sets New Peak

Google+ Making Strides Online

TV and Magazine Ads Get Most Attention

Cable News Tops as Political Campaign Info Source

SMBs Missing Opportunity to Integrate Email With Social

TV Broadcast Spot Prices Up Y-O-Y in 2011

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AOL Debuts Spot Marketplace for Platform-A

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