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AOL will be launching at least 12 new sites this year, mostly in an attempt to offer more ad inventory, reports Forbes.

AOL has struggled as expectations of ad revenue making up for lost subscriptions have gone largely unfilled. It has previously tried launching niche sites to provide opportunities for advertisers trying to reach concentrated audiences.

And while AOL sites logged 109.4 million visitors in January (comScore), efforts to squeeze sufficient profit from them have been largely unsuccessful. What verticals remain for AOL to expand into are unknown and unnamed.

Microsoft recently shook off the notion of AOL and Yahoo posing as ad platform competitors, asserting its only major worry in the sector lay in Google, Advertising Age writes.

In February, Time Warner announced it would divide the internet-access subscription business from AOL, to separate declining revenue from the rest of its operation.