PlanetFeedback: Spam, Pop-Ups Threaten Trust in TV, Other Advertising Formats

Beleaguered by e-mail spam and intrusive pop-up ads on the Internet, consumers are using the "delete" button with increasing frequency and losing confidence in other traditional forms of advertising as well.

A recent PlanetFeedback survey of opinion leaders found that consumers increasingly are using spam and pop-up ad filters to control the flow of unsolicited advertising to their computer screens, and a growing percentage are simultaneously sympathetic to technologies that filter out television commercials.