The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Anti-War Group Objects to Army Advergaming

Anti-recruitment groups are slamming a U.S. Army deal to sponsor a computer war game channel, saying that real war is no game, reports Australian IT.

In June, the Army is set to sponsor a channel at the Global Gaming League website, a popular spot for internet computer game lovers. A first-person shooter game based on the army training manual will be a centerpiece of the channel, which will feature other games in the same genre.

Oskar Castro of the "admittedly anti-war" American Friends Service Committee said it is wrong for military recruiters to use technology and pop culture to entice young people to enlist without showing them the ugly sides of service.

Play at the channel will be free, but agreeing to "additional contact from the Army" comes with signing up as a player. The Army's investment, estimated at $2.4 million, is aimed at finding potential soldiers among gamers in the cherished recruiting age range of 17 to 24.

Search

Related Topics

Advertisement
Related stories:
  • Army Launches Campaign to Capture Recruits
  • Subscribe to MarketingVOX|News

    Latest interactive marketing news Latest media planning news & facts Latest marketing data & research