This dress is going global
Urban Outfitters-owned Anthopologie is gearing up to launch international shipping through its website, via E4X's FiftyOne e-commerce technology.
FiftyOne connects US retail sites with international markets, allowing foreign shoppers to pay in their preferred currency. It also provides shoppers with flexible return policies.
E4X claims 55 percent of online purchases originate beyond US borders.
"With both the Euro and Canadian dollar soaring to new heights relative to the US dollar, we feel this is the perfect time for US retailers to get serious about international sales," Kris Green, SVP of product and marketing at New York-based E4X, said, according to DM News.
