Anheuser-Busch plans to shift ad dollars away from network TV and toward cable TV and the internet, saying it recognizes the changes in viewership from TV to the web, writes iMedia, citing a Wall Street Journal article. Anheuser-Busch is following the example of others, such as Proctor & Gamble. TNS Media Intelligence reports that in 2005 the company has spent $292.8 million on network TV.

"You have some of the things that have worked for you for a long time…you have to be in cable and on the internet and on people's cellphones and in retail promotions. You have to make sure each consumer feels like you are talking to them," Tony Ponturo, Anheuser-Busch VP of global media & sports marketing, told the Journal.