Here's the site

Anheuser-Busch is planning to partner with social media site MingleNow to promote A-B's interactive website www.herestobeer.com.

The Here's To Beer program is designed to give customers information about A-B products, increase customer loyalty and offer social-networking aspects, iMedia Connection reports.

Social-networking site MingleNow will feature Here's To Beer sections and encourage users to create content based on and the enjoying-beer premise and share that content with other members.

A-B last year announced its initial entry into the user-generated content space with the launch of Bud.tv.