Just about everybody knows by now which NFL team can claim to be the best, but which Super Bowl commercial was the best is still up in the air. The first of what will be many surveys purporting to declare that winner have already been issued, reports MediaPost, though the "winner" is anything but certain - except in the blurry eyes of the beholders. And, of course, the post-game buzz and watercooler talk makes all the Super Bowl advertisers winners of sorts.

A survey by marketing services and agency holding company ICOM found that Federal Express's "Caveman" was the top spot, whereas USA Today's annual post-Super Bowl AdMeter determined the honors went to Anheuser-Busch's "Secret Refrigerator."

TiVo, on the other hand, issued a list of the most replayed spots, with Ameriquest's "Friendly Skies" and "That Killed Him" taking first and second, respectively. They were followed by Budweiser's "Streaking Sheep" and FedEx's "Caveman," and Michelob's "Touch Football" finishing up the top five.