IAR: Broadcasters Pressed to Address PVR Growth

Two reports this week warn broadcasters to acknowledge the potential growth of PVR technology and the ramifications it will have on current business models. Analyst SG Cowen lowered its ratings on a few broadcasters, including Gannett, Tribune and Univision because of PVR's threat to those company's growth rates. Also, Booz Allen Hamilton reports converged media centers or home media networks will also pose a significant threat to current broadcast business models by placing more media consumption control into the hands of the viewer.