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Analysts: Solid Online Ad Spend Growth in Q3, Q4

Yahoo's recent warning that weak auto and finance ad sales would hurt its Q3 results doesn't seem to have dragged down the overall internet ad market, according to analysts.

Various analysts said this week that the internet ad market remains solid, MediaPost reports. Although Merrill Lynch analyst Lauren Rich Fine, for one, on Wednesday reduced estimates for overall U.S. ad spending growth in 2006 to 4.7 percent from 5.1 percent - but her estimates of internet ad growth for the third and fourth quarters were a robust 26.2 percent and 27.4 percent, respectively.

Fine estimates that Google captured 60 percent of global search advertising in the third quarter, and will continue to gain share in search at Yahoo's expense.

Several major internet advertising companies, including Yahoo and Google, are set to report third quarter earnings next week. Analysts expect online advertising services companies, such as ValueClick, aQuantive and 24/7 Media, to also post strong quarters.

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