The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Analysts Challenge 'Synergy' of Conglomerate

NYT: InterActiveCorp Looks for Ways to Cross-Promote

Barry Diller's InterActiveCorp (IAC), a melange of dot-com companies he's collected over the years, is facing analyst frustration that the gaggle of web businesses isn't leveraging its various audiences against the different portfolio companies. IAC recently released several figures for the first time showing that it has indeed leveraged some of its businesses and web traffic against others of its businesses, one such relationship garnering an additional $58 million in travel bookings. That satisfies some analysts, but not all, and it calls into question whether or not Internet conglomerates are often more than the sum of their respective parts.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research