MarketingVOX: The Voice of Online Marketing | MEDIA KIT | NEWS TIPS

Analyst: MySpace Going Mobile

RBC Capital analyst Jordan Rohan said after meeting with the managers of MySpace that the firm is developing a mobile phone application. He also said that the site could be worth $15 billion or more in the next few years.

Rohan, realizing the boldness of his claim, said it could be justified on the basis of MySpace's "raw, unprecedented user/usage growth," ZDNet reports. Rohan also based his prediction on the site's "massive" international appeal, capacity to become "an intellectual property distribution powerhouse" and experienced management team.

After his meeting with MySpace's management, Rohan said he was briefed on a project to develop a MySpace web application to run on mobile phones. He said it should be launched in three to four months with a major U.S. carrier.

Related Topics

major players news
ad technologies & vendors
online ad market
case studies
wireless marketing
demographics
ad buying & planning
signs of what's to come
measurement & analytics
media convergence
advertainment
technical innovation
major brands
entertainment
ad targeting
top stories

Search

sponsor
E-Mail This Story email this story «
Related stories:

Subscribe to MarketingVOX|News

MARKETING JOBS