The Association of National Advertisers (ANA) celebrated its new logo and revitalized brand identity last week at the opening of its 95th Annual Conference: Masters of Marketing, at The Arizona Biltmore, in Phoenix, Arizona. A record 900 marketers gathered there, representing thousands of brands and billions in advertising spending, according to the ANA news release.

"The ANA is working to bring the industry together in a spirit of collaboration that will advance our collective goals and make the industry more effective, accountable, productive and respected," said Bob Liodice, President and CEO of the ANA, in his opening remarks.

The ANA release described its new logo thus: "The ANA's new visual identity is strong and forward looking, with bold, connected block letters symbolizing a march into the future. The new tagline reads: Leading the Marketing Community, which supports the ANA's mission to provide Insights, Collaboration and Advocacy to the industry. The colors, pine, umber and slate, convey approachability and veer away from the traditional reds and blues typical of so many corporate and trade association marks."